FOODIE| MARCH 19, 2024
Entering the sixth year of operating Baked in HK, Zahir is sharing his lekker meals with more locals and beyond in Asia and Europe. Zahir Mohamed doesn’t care about playing the food PR game in Hong Kong. The Egyptian-born South African rarely takes interviews and relies on word of mouth when it comes to marketing his food, which he says evidently speaks for itself.
UFOOD| November 15, 2023
Renowned for its exceptional quality sourdough bread, Baked has relocated its shop from Central to Wanchai, now offering an expanded menu featuring specialized open sandwiches. The sumptuous toppings adorning their delectable sourdough toast have captivated a growing number of enthusiasts.
HONG KONG LIVING| october 9, 2020
Meet the Hong Kong business owners who are pushing ahead through uncertain times. Payal Shah, Zahir Mohamed, Charlotte Harris and Keith Rumjahn reveal how they have adapted their businesses during the pandemic background, move to Hong Kong and plans for the future.
HONG KONG LIVING| october 9, 2020
Meet the Hong Kong business owners who are pushing ahead through uncertain times. Payal Shah, Zahir Mohamed, Charlotte Harris and Keith Rumjahn reveal how they have adapted their businesses during the pandemic background, move to Hong Kong and plans for the future.
a foodie world| august 14, 2020
We recently met with owner and founder of SoHo bakery and all-day diner Baked, Zahir Mohamed, to hear more about his South African background, move to Hong Kong and plans for the future.
life style asia| august 11, 2020
The best bakeries in Hong Kong for European-style breads and pastries
Baked Hong Kong is known for its playful dishes using freshly made sourdough. Led by South African Chef Zahir Mohamed, the bakery and café is known for mouthwatering creations
LOCALIIZ| august 11, 2020
18 best breakfast spots in Hong Kong
After all, a hearty breakfast should come with a side of self-induced food coma and a close call of clogged arteries. Here are Localiiz picks for the best breakfast restaurants in Hong Kong.
HONG KONG Living| august 4, 2020
Best breakfast takeaway and delivery in Hong Kong! Where to order the most important meal of the day
Baked is now offering takeaway for day and night menu. Start the day off right and enjoy the café’s signature cinnamon buns and assembled breakfast dishes in the comfort of your home.
food. Appleseed| JULY 30, 2020
GOOD FOOD TAKES TIME!
Our favorite place to eat; central edition: "Whenever I ask customers how our sourdough bread is, they will tell me: "It f___ good food!"
vogue HONG KONG| JUNE 15, 2020
Here's where to find the best brunch in Hong Kong for your next weekend get-together!
Everything is made in house from the basil infused Hollander that drowns eggs Benedict to the naturally leavened brioche and challah bread, and it pays off.
LIFESTYLE ASIA | MAY 25, 2020
ALL THE DELICIOUS SOURDOUGH-BASED DISHES TO TRY AT BAKED HONG KONG.
In case the various social media feeds haven’t made it clear: homemade sourdough has become the number one thing since, well, sliced bread.
TATLER DINING HONG KONG | Apr 21, 2020
Make Room For Restaurant Merchandise You May Fall In Love With This Season.
The independent restaurant has launched new tees and a new cap in a new shade of forest green. Chef-patron Zahir Mohamed is exciting to launch the new fashion merchandise for the new season, as he calls it ‘an opportunity to change and reset’.
LIKEWISE | APR 9, 2020
GOOD VIBES ONLY AT BAKED.
When it comes to food, Zahir is one of the more spontaneous chefs you will find in Hong Kong. His cooking is fun and filled with passion. “I totally express myself through food, there’s no other way for me.”
SOUTH CHINA MORNING POST | MAR 23, 2020
WHEN BAKER ZAHIR MOHAMED ARRIVED IN HONG KONG, ALL HE HAD WAS A JAR OF SOURDOUGH STARTER.
“Hong Kong’s climate is possibly the best for making sourdough. You just open the window and your dough expands.”
SASSY HONG KONG| FEB 21, 2020
YOUR ULTIMATE GUIDE TO BREAKFAST IN HONG KONG.
Tucked away on Elgin Street, it’s worth seeking out this hole-in-the-wall cafe for its amazing baked goods.
HUNGRY HUGGER | OCT 8, 2019
BE WHO YOU ARE, GOOD VIBES ONLY.
The day he found his dream, he never stopped pursuing it. — Zahir Mohamed, who is a baker originally from Cape Town, South Africa, got into baking since childhood.